Hello James,

Thanks for writing in.

Yes, you can customize that text! Since the "Sale!" badge text is part of WooCommerce's core functionality, the best way to change it is by adding a small code snippet to your site.

Here is the code you need to change "Sale!" to "Web Sale" (or anything else you prefer):

add_filter( 'woocommerce_sale_flash', 'salient_custom_sale_text' );
function salient_custom_sale_text( $text ) {
    return '<span class="onsale">Web Sale</span>';
}

You can change "Web Sale" inside the code to "Offer" or any other text you like!

Please give this a try and let me know how it goes.

Best regards,